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Ampersand Theater Company is the home of longform improv in Milwaukee, Wisconsin. Since 2015, it has offered shows, lessons, and corporate trainings throughout the state.
The rebranding efforts encompassed new stationary and business cards, as well as specialty cards for crowdfunding donors.
New groups and shows are constantly being added to the lineup, each with its own distinct look and feel. The final result is as interesting and unique as the performers themselves.
The brand was carried over into the physical in January of 2020 with the opening of the Ampersand Theater. Its centerpiece was a custom-made, LED-lit Ampersymbol mounted on a showpiece wall filled with a variety of ampersands. It quickly became a favorite spot for social media selfies.