Tall Boys Improv is a Milwaukee-based Harold troupe that has been performing monthly for more than five years. I developed their branding from the ground up and built and maintain their social media presence, allowing them to focus on what they do best.
Inspired by the ethereal nature of improv, I established a unique visual branding using imagery inspired by a single line or concept from each performance.
These were shared on social media, driving curiosity in those who lacked the necessary context, and building interest in future shows.
When removed from the original context of the performance, we were left with striking, surreal, and indelible imagery that became the core of the brand and merchandising.
These images help fans recall some of their favorite memories, and give them something tangible to show they are a part of it.