Project Wish was the 2012 installment of Make-A-Wish Wisconsin’s annual gala. It featured a fashion theme, complete with a live runway show with wish kid models in clothes representing their wishes.
I worked with our Print Sponsor to create a custom, high-end invitation package unlike anything our guests had seen before.
Its dimensions were square.
The design was anything but.
This high-end look actually ended up saving money, as we switched to two-color print for most of the supplemental materials.
Each male guest received a custom-designed silk tie with a pattern formed from the words “Make-A-Wish Foundation of Wisconsin,” kerned and leaded until it was unrecognizable as anything but art.
This pattern was also used in all large-scale signage, appearing blue at a distance, but revealed at reading distance.