Designer / Writer / Creative
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Project Wish

 Project Wish was the 2012 installment of Make-A-Wish Wisconsin’s annual gala. It featured a fashion theme, complete with a live runway show with wish kid models in clothes representing their wishes.

Project Wish was the 2012 installment of Make-A-Wish Wisconsin’s annual gala. It featured a fashion theme, complete with a live runway show with wish kid models in clothes representing their wishes.

 I worked with our Print Sponsor to create a custom, high-end invitation package unlike anything our guests had seen before.   Its dimensions were square.  The design was anything but.

I worked with our Print Sponsor to create a custom, high-end invitation package unlike anything our guests had seen before.

Its dimensions were square.
The design was anything but.

 This high-end look actually ended up saving money, as we switched to two-color print for most of the supplemental materials.

This high-end look actually ended up saving money, as we switched to two-color print for most of the supplemental materials.

 Each male guest received a custom-designed silk tie with a pattern formed from the words “Make-A-Wish Foundation of Wisconsin,” kerned and leaded until it was unrecognizable as anything but art.  This pattern was also used in all large-scale signage, appearing blue at a distance, but revealed at reading distance.

Each male guest received a custom-designed silk tie with a pattern formed from the words “Make-A-Wish Foundation of Wisconsin,” kerned and leaded until it was unrecognizable as anything but art.

This pattern was also used in all large-scale signage, appearing blue at a distance, but revealed at reading distance.

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